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Stan Didzbalis

Company: AgencyLink Inc.

Title: Partner


Stan Didzbalis has 30 years of experience in communications, marketing and in senior organizational leadership positions. He brings clients a wealth of knowledge and best-practices experience in client-agency marketing relationships. Stan has worked in communications and marketing roles at IBM and Inco, as founder of an entrepreneurial public relations firm, and as Canadian CEO in a large international agency. His agency experience touched almost 60 client organizations during a 10-year span, notably, CIBC, Celestica, Industry Canada, Hewlett-Packard, Canadian Liver Foundation, Wyeth Consumer Healthcare and Oracle.
Stan was the founder and CEO of BenchMark Communications Inc. He grew the public relations and marketing agency from a sole proprietorship into a full-service firm with 65 employees in Toronto, Montreal and Vancouver. After selling his agency to Omnicom, he guided Porter Novelli's integration with BenchMark into what is now Porter Novelli Canada. He co-founded a successful joint-venture agency within the DDB Group.
Stan was earlier employed for eight years by IBM Canada in various management roles in public affairs, product marketing, media relations, event planning, and internal communications; and at Inco Limited where he was involved in numerous international communications initiatives.
Stan was General Manager of architectsAlliance, arguably Canada's most creative architecture and urban planning firm. He guided the firm's strategic direction, human resources, legal, administrative, financial, marketing and operations resources. He worked as a newspaper reporter/editor early in his career. Stan is an active member in the Toronto chapter of the American Marketing Association, and is a frequent speaker at marketing conferences.

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