April 18, 2014
Aldo Cundari looks at why change needs to come from the top.

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The niche social networks Canadians are adopting: study
April 18, 2014

A recent Microsoft Advertising Digital Trends report highlights how Canadians are slowly migrating to smaller, niche social networks tailored to specific interests where they are more likely to interact with brands.

Date: April 18, 2014
Want someone to follow the crowd? Turn up the heat.
April 18, 2014

It’s no secret in the academic world that temperature influences a consumer’s buying habits, but the latest research to come out of the Journal of Consumer Psychology suggests turning up the heat makes consumers more likely to conform.

Date: April 18, 2014
Carpe Diem: a marketing renaissance
April 18, 2014

Aldo Cundari looks at why change needs to come from the top.

Date: April 18, 2014
Google's third wave of innovation
April 18, 2014

Is it normal that a search engine is buying up all of the robotics and drone companies?

Date: April 18, 2014
Radio ads listen back
April 17, 2014

Soon, you might be talking back to your radio ads.

Date: April 17, 2014
Creating whole-brain experiences
April 17, 2014

Microsoft’s Alyson Gausby looks at marrying the noggin’s logical left side with the creative right to create an engaging experience.

Date: April 17, 2014
Boomers by the numbers
April 17, 2014

A breakdown of Canada’s post-Second World War cohort, a market with lots of spending clout.

Date: April 17, 2014
Marketel launches new division to focus on women
April 16, 2014

In pursuit of what it calls “the power of the purse”—the $20 trillion in purchasing power possessed by women around the world—Montreal agency Marketel has launched a new marketing-to-women division called Marketelle.

Date: April 16, 2014

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