2025 Showdown Winners

Best in Show (Tie):

Best in Show Winner 1: Activations Category Winner:

Campaign: Woodbine Entertainment Group - King’s Plate 2025

Companies: Woodbine & Branded Cities

Media Planner/Buyer: Dan Blumberg, Woodbine

Best in Show Winner 1: Activations Category Winner:

Campaign: Woodbine Entertainment Group - King’s Plate 2025

Companies: Woodbine & Branded Cities

Media Planner/Buyer: Dan Blumberg, Woodbine

Best in Show Winner 2: Multi-Format Category Winner:

Campaign: Molson - Heineken F1

Companies: billups & Astral

Media Planner(s)/ Buyer(s): Atakan Demir & Ryan Lounds, billups

Best in Show Winner 2: Multi-Format Category Winner:

Campaign: Molson - Heineken F1

Companies: billups & Astral

Media Planner(s)/ Buyer(s): Atakan Demir & Ryan Lounds, billups

By Category

1. Campus

WINNER: Google - Pixel 9

Companies: WPP Media & UB Media

Media Planner(s) / Buyer(s):

Lisa Finelli & David Gomez, WPP Media-EssenceMediacom,

Yan Liang, WPP Media

2nd Place:

Campaign: L'Oreal Redken - Redken x Sabrina Carpenter

Companies: WPP Media & Perion

Media Planner(s)/Buyer(s): Nyaija Leacock

3rd Place:

Campaign: Uber - Uber X Share

Companies: Touché Media, Talon OOH Canada, UB Media & Rogers Media

Media Planner(s)/Buyer(s):

Brittany Khan & Avneet Sahota, Touché Media Canada

Meera Lad & Daniela Tarantelli, Talon OOH Canada

WINNER: Google - Pixel 9

Companies: WPP Media & UB Media

Media Planner(s) / Buyer(s):

Lisa Finelli & David Gomez, WPP Media-EssenceMediacom,

Yan Liang, WPP Media

2nd Place:

Campaign: L'Oreal Redken - Redken x Sabrina Carpenter

Companies: WPP Media & Perion

Media Planner(s)/Buyer(s): Nyaija Leacock

3rd Place:

Campaign: Uber - Uber X Share

Companies: Touché Media, Talon OOH Canada, UB Media & Rogers Media

Media Planner(s)/Buyer(s):

Brittany Khan & Avneet Sahota, Touché Media Canada

Meera Lad & Daniela Tarantelli, Talon OOH Canada

2. Resto Bar

WINNER: CBC - Achievable Goals

Companies: Initiative Media & UB Media

Media Planner(s) / Buyer(s):

Cara Schneider & Tina Ruggieri-Ferreira, Initiative Media

2nd Place:

Campaign: Paramount Pictures - The Naked Gun

Companies: WPP Media & UB Media

Media Planner(s)/Buyer(s): Sherri Parks & Philip Atkins, Spark Foundry & WPP Media

3rd Place:

Campaign: Sony - Big Bold Beautiful Journey

Companies: UM & UB Media

Media Planner(s)/Buyer(s): Elise Lumyou, UM

4th Place:

Campaign: Paramount+ - Dexter: Original Sin

Companies: WPP Media & UB Media

Media Planner(s)/Buyer(s): Mehpare Bal, Sherri Parks & Philip Atkins, WPP Media-Spark Foundry

5th Place:

Campaign: Diageo - Casamigos

Companies: Touché, Talon OOH Canada, Broadsign, & Rogers

Media Planner(s)/Buyer(s):

Misshka Guptaa, Karina Black, Touché Media

Meera Lad & Dina Slome, Talon OOH Canada

WINNER: CBC - Achievable Goals

Companies: Initiative Media & UB Media

Media Planner(s) / Buyer(s):

Cara Schneider & Tina Ruggieri-Ferreira, Initiative Media

2nd Place:

Campaign: Paramount Pictures - The Naked Gun

Companies: WPP Media & UB Media

Media Planner(s)/Buyer(s): Sherri Parks & Philip Atkins, Spark Foundry & WPP Media

3rd Place:

Campaign: Sony - Big Bold Beautiful Journey

Companies: UM & UB Media

Media Planner(s)/Buyer(s): Elise Lumyou, UM

4th Place:

Campaign: Paramount+ - Dexter: Original Sin

Companies: WPP Media & UB Media

Media Planner(s)/Buyer(s): Mehpare Bal, Sherri Parks & Philip Atkins, WPP Media-Spark Foundry

5th Place:

Campaign: Diageo - Casamigos

Companies: Touché, Talon OOH Canada, Broadsign, & Rogers

Media Planner(s)/Buyer(s):

Misshka Guptaa, Karina Black, Touché Media

Meera Lad & Dina Slome, Talon OOH Canada

3. Elevator

WINNER: Diageo - Captain Morgan

Companies: Touché, Talon OOH Canada, UB Media

Media Planner(s) / Buyer(s):

Misshka Guptaa & April Aldana, Touché

Meera Lad & Dina Slome, Talon OOH Canada

2nd Place:

Campaign: Loblaw PC Financial - PC Money Account

Companies: PC Financial & Captivate

Media Planner(s) / Buyer(s): Amber Losee, PC Financial

3rd Place:

Campaign: Porter Airlines - Porter Yahoo AEE Destinations Q3 DOOH

Companies: Yahoo Canada, Porter Airlines & Vertical Impression

Media Planner(s) / Buyer(s): Whitney Quan, Yahoo Canada

4th Place - Tie:

Campaign: Staples - Staples Shipping

Companies: Mekanism Media, billups & Captivate

Media Planner(s)/Buyer(s): Valeriia Horbunova & Alyssa Benson, Mekanism Media & billups

4th Place - Tie:

Campaign: FanDuel - FanDuel NBA All-Star Game // Four Nations Hockey

Companies: UM & Captivate

Media Planner(s)/Buyer(s): Adam Steeves & Hannah Rudin, UM

5th Place:

Campaign: National Bank - Earth Day

Companies: Omnicom Media Group Montreal & Captivate

Media Planner(s)/ Buyer(s): André-Félix Barriault & Pauline Asselineau, Edwine Joseph

WINNER: Diageo - Captain Morgan

Companies: Touché, Talon OOH Canada, UB Media

Media Planner(s) / Buyer(s):

Misshka Guptaa & April Aldana, Touché

Meera Lad & Dina Slome, Talon OOH Canada

2nd Place:

Campaign: Loblaw PC Financial - PC Money Account

Companies: PC Financial & Captivate

Media Planner(s) / Buyer(s): Amber Losee, PC Financial

3rd Place:

Campaign: Porter Airlines - Porter Yahoo AEE Destinations Q3 DOOH

Companies: Yahoo Canada, Porter Airlines & Vertical Impression

Media Planner(s) / Buyer(s): Whitney Quan, Yahoo Canada

4th Place - Tie:

Campaign: Staples - Staples Shipping

Companies: Mekanism Media, billups & Captivate

Media Planner(s)/Buyer(s): Valeriia Horbunova & Alyssa Benson, Mekanism Media & billups

4th Place - Tie:

Campaign: FanDuel - FanDuel NBA All-Star Game // Four Nations Hockey

Companies: UM & Captivate

Media Planner(s)/Buyer(s): Adam Steeves & Hannah Rudin, UM

5th Place:

Campaign: National Bank - Earth Day

Companies: Omnicom Media Group Montreal & Captivate

Media Planner(s)/ Buyer(s): André-Félix Barriault & Pauline Asselineau, Edwine Joseph

4. Long Format Video (15s+)

WINNER: Drake - ‘Iceman’ Livestream

Companies: 2Scoops Media & Branded Cities

Media Planner(s) / Buyer(s): Mark Harrison, 2Scoops Media

2nd Place:

Campaign: Nespresso - The Great Coffee Heist

Companies: Wavemaker & Branded Cities

Media Planner(s)/Buyer(s): Nour Derouiche, Bea Beaini, Mailly Filin-Ficadiere, WPP Media-Wavemaker

Kevin Woytkiw, WPP Media

3rd Place:

Campaign: WestJet - Iberostar

Companies: Media Experts & Wrapped Media

Media Planner(s)/Buyer(s): Teaghan Iverson, Liam Cavanagh, Sarah Kim, Media Experts

4th Place:

Campaign: Nerds Gummy Clusters: Unleash Your Senses

Companies: WPP Media-Mindshare, Ferrara, & Cineplex Media

Media Planner(s)/Buyer(s): Daniel Balment, Akshay Jethani, WPP Media-Mindshare

5th Place:

Campaign: It’s not Parkinson’s. It’s swagger.

Companies: Initiative Media Canada & UB Media

Media Planner(s)/Buyer(s): Kinnon Hurst, Initiative Media

WINNER: Drake - ‘Iceman’ Livestream

Companies: 2Scoops Media & Branded Cities

Media Planner(s) / Buyer(s): Mark Harrison, 2Scoops Media

2nd Place:

Campaign: Nespresso - The Great Coffee Heist

Companies: Wavemaker & Branded Cities

Media Planner(s)/Buyer(s): Nour Derouiche, Bea Beaini, Mailly Filin-Ficadiere, WPP Media-Wavemaker

Kevin Woytkiw, WPP Media

3rd Place:

Campaign: WestJet - Iberostar

Companies: Media Experts & Wrapped Media

Media Planner(s)/Buyer(s): Teaghan Iverson, Liam Cavanagh, Sarah Kim, Media Experts

4th Place:

Campaign: Nerds Gummy Clusters: Unleash Your Senses

Companies: WPP Media-Mindshare, Ferrara, & Cineplex Media

Media Planner(s)/Buyer(s): Daniel Balment, Akshay Jethani, WPP Media-Mindshare

5th Place:

Campaign: It’s not Parkinson’s. It’s swagger.

Companies: Initiative Media Canada & UB Media

Media Planner(s)/Buyer(s): Kinnon Hurst, Initiative Media

5. Street-Level / Transit Shelter

WINNER: Tourism New Brunswick - Explore New Brunswick

Time & Space Media & Quebecor Out-of-Home

Media Planner(s) / Buyer(s):

JoAnne Gray, Erin LeBlanc, Jenny Hastings-James,

Shelley MacKenzie, Brad Wilton, Jessie Parsons & Kelly Murray,

Time & Space Media

2nd Place:

Campaign: Hayu - Real Housewives of London

Companies: WPP Media-Essencemediacom & Astral

Media Planner(s)/Buyer(s): Sara Russo & Adaisha Young, WPP Media-EssenceMediacom:

3rd Place:

Campaign: SunLife - Quebec Wealth

Companies: Havas Media, Talon OOH Canada & Quebecor Out-of-Home

Media Planner(s)/Buyer(s): Ritika Chaudhary, Jessica Mathers and Delaney Staite, Havas Media

Dina Slome & Lauren Eckert, Talon OOH Canada

4th Place:

Campaign: Cirque du Soleil - 'Twas the Night Before

Companies: BT/A Advertising & Astral

Media Planner(s)/Buyer(s): Cassidy Rochford-Seager

5th Place:

Campaign: BMO - CF Montreal 2025 Regular Season

Companies: UM & Quebecor Out-of-Home

Media Planner(s)/Buyer(s): Ben Graham, Marc-André Giasson, Nancy Asselin, Queencia Chartier, UM

WINNER: Tourism New Brunswick - Explore New Brunswick

Time & Space Media & Quebecor Out-of-Home

Media Planner(s) / Buyer(s):

JoAnne Gray, Erin LeBlanc, Jenny Hastings-James,

Shelley MacKenzie, Brad Wilton, Jessie Parsons & Kelly Murray,

Time & Space Media

2nd Place:

Campaign: Hayu - Real Housewives of London

Companies: WPP Media-Essencemediacom & Astral

Media Planner(s)/Buyer(s): Sara Russo & Adaisha Young, WPP Media-EssenceMediacom:

3rd Place:

Campaign: SunLife - Quebec Wealth

Companies: Havas Media, Talon OOH Canada & Quebecor Out-of-Home

Media Planner(s)/Buyer(s): Ritika Chaudhary, Jessica Mathers and Delaney Staite, Havas Media

Dina Slome & Lauren Eckert, Talon OOH Canada

4th Place:

Campaign: Cirque du Soleil - 'Twas the Night Before

Companies: BT/A Advertising & Astral

Media Planner(s)/Buyer(s): Cassidy Rochford-Seager

5th Place:

Campaign: BMO - CF Montreal 2025 Regular Season

Companies: UM & Quebecor Out-of-Home

Media Planner(s)/Buyer(s): Ben Graham, Marc-André Giasson, Nancy Asselin, Queencia Chartier, UM

6A. Transportation

WINNER: Hershey - Jolly Rancher Gummies: Unhinged

UM & PATTISON Outdoor

Media Planner(s) / Buyer(s): Rachel Webber, UM

2nd Place:

Campaign: Bumble - Rainy Day Cab Home

Companies: Bumble & Statements Media

Media Planner(s)/Buyer(s): Client Direct

3rd Place:

Campaign: Gravol (Church & Dwight) - Gravol Canadianisms

Companies: WPP Media & PATTISON Outdoor

Media Planner(s)/Buyer(s): Sara Franceschin, Tushita Jain, May Mac, Linh Pham, WPP Media-Wavemaker: Kelly Wong

4th Place:

Campaign: Red Bull FY25 Socializing Lake Life

Companies: PHD, Talon OOH Canada & PATTISON Outdoor

Media Planner(s)/Buyer(s): Sarah Rahn & Elisa DiNardo, PHD Media

Lauren Eckert and Kayla Landen, Talon OOH Canada

5th Place:

Campaign: The ATB Folks Wagon

Companies: ATB FInancial & Wrapped Media

Media Planner(s)/Buyer(s): Client Direct

WINNER: Hershey - Jolly Rancher Gummies: Unhinged

UM & PATTISON Outdoor

Media Planner(s) / Buyer(s): Rachel Webber, UM

2nd Place:

Campaign: Bumble - Rainy Day Cab Home

Companies: Bumble & Statements Media

Media Planner(s)/Buyer(s): Client Direct

3rd Place:

Campaign: Gravol (Church & Dwight) - Gravol Canadianisms

Companies: WPP Media & PATTISON Outdoor

Media Planner(s)/Buyer(s): Sara Franceschin, Tushita Jain, May Mac, Linh Pham, WPP Media-Wavemaker: Kelly Wong

4th Place:

Campaign: Red Bull FY25 Socializing Lake Life

Companies: PHD, Talon OOH Canada & PATTISON Outdoor

Media Planner(s)/Buyer(s): Sarah Rahn & Elisa DiNardo, PHD Media

Lauren Eckert and Kayla Landen, Talon OOH Canada

5th Place:

Campaign: The ATB Folks Wagon

Companies: ATB FInancial & Wrapped Media

Media Planner(s)/Buyer(s): Client Direct

6B. Transit Stations+

WINNER: Campaign: Lego - Lego x F1

Companies: Publicis One & Branded Cities, Creative Agency: Marks

Media Planner(s) / Buyer(s): Fadwa ElFiky, Keena Joseph & Megha Arora, Publicis One

2nd Place:

Campaign: Starbucks Cup Column

Companies: "Spark Foundry, APEX Exchange & Branded Cities

Creative Agency: Leo Burnett"

Media Planner(s)/Buyer(s): Hannah Rushton, Spark Foundry

Arcie Gonzalez, APEX Exchange

3rd Place

Campaign: Rona - SICO Professional Quality Paints

Companies: Cossette Media, Sid Lee, billups & Astral

Media Planner(s)/Buyer(s): Marc-Antoine Lavallée, Christophe Remillard, Anastasiya Matuk, Cossette

Paco Garcia, billups

4th Place:

Campaign: Télé-Québec - Lancement Automne – Piano Public

Companies: Cossette Montréal, billups & Astral

Media Planner(s)/Buyer(s): Alexia Dufort, Mégane de Repentigny, Cossette

Mickael Mallet, billups

5th Place:

Campaign: Interac - Tap Canadian

Companies: Media Experts & Pattison Outdoor

Media Planner(s)/Buyer(s): Galibat Salawu

WINNER: Campaign: Lego - Lego x F1

Companies: Publicis One & Branded Cities, Creative Agency: Marks

Media Planner(s) / Buyer(s): Fadwa ElFiky, Keena Joseph & Megha Arora, Publicis One

2nd Place:

Campaign: Starbucks Cup Column

Companies: "Spark Foundry, APEX Exchange & Branded Cities

Creative Agency: Leo Burnett"

Media Planner(s)/Buyer(s): Hannah Rushton, Spark Foundry

Arcie Gonzalez, APEX Exchange

3rd Place

Campaign: Rona - SICO Professional Quality Paints

Companies: Cossette Media, Sid Lee, billups & Astral

Media Planner(s)/Buyer(s): Marc-Antoine Lavallée, Christophe Remillard, Anastasiya Matuk, Cossette

Paco Garcia, billups

4th Place:

Campaign: Télé-Québec - Lancement Automne – Piano Public

Companies: Cossette Montréal, billups & Astral

Media Planner(s)/Buyer(s): Alexia Dufort, Mégane de Repentigny, Cossette

Mickael Mallet, billups

5th Place:

Campaign: Interac - Tap Canadian

Companies: Media Experts & Pattison Outdoor

Media Planner(s)/Buyer(s): Galibat Salawu

7. Activations

WINNER: Woodbine Entertainment Group - King’s Plate 2025

Woodbine & Branded Cities

Media Planner(s) / Buyer(s): Dan Blumberg, Woodbine

2nd Place:

Campaign: New Brunswick Tourism - #Explore NB

Companies: Time and Space Media & PATTISON Outdoor

Media Planner(s)/Buyer(s): Heather Lewis, Time & Space Media

3rd Place

Campaign: Labatt - Corona On Route Activation

Companies: Starcom, APEX Exchange, Salt, Anomaly & PATTISON Outdoor

Media Planner(s)/Buyer(s): Kaitlin Keen, Renee Papineau, Starcom

Gen Delarosa, APEX Exchange

4th Place:

Campaign: Mercedes-Benz - Electric G-Class

Companies: OMD, Talon OOH Canada & Cineplex, Branded Cities

Media Planner(s)/Buyer(s): Ksenia Kussner & Jennifer Weston, OMD

Ari Palou, Talon OOH Canada

5th Place:

Campaign: SharkNinja Grill Jam 2.0

Companies: Horizon Media Canada & Eat It Up Media

Media Planner(s)/Buyer(s): Horizon Media: Jennifer Bidwell, Tim Harris, Sam Cardwell, Sam Duncan

SharkNinja: Nick Cedar, Ola Machnowski, Arpita Gupta, Jennifer Robert, Pascale Desjardins, Jessica Dojczewski, Sally Wong, Cayla Leung & Lisa Liu

WINNER: Woodbine Entertainment Group - King’s Plate 2025

Woodbine & Branded Cities

Media Planner(s) / Buyer(s): Dan Blumberg, Woodbine

2nd Place:

Campaign: New Brunswick Tourism - #Explore NB

Companies: Time and Space Media & PATTISON Outdoor

Media Planner(s)/Buyer(s): Heather Lewis, Time & Space Media

3rd Place

Campaign: Labatt - Corona On Route Activation

Companies: Starcom, APEX Exchange, Salt, Anomaly & PATTISON Outdoor

Media Planner(s)/Buyer(s): Kaitlin Keen, Renee Papineau, Starcom

Gen Delarosa, APEX Exchange

4th Place:

Campaign: Mercedes-Benz - Electric G-Class

Companies: OMD, Talon OOH Canada & Cineplex, Branded Cities

Media Planner(s)/Buyer(s): Ksenia Kussner & Jennifer Weston, OMD

Ari Palou, Talon OOH Canada

5th Place:

Campaign: SharkNinja Grill Jam 2.0

Companies: Horizon Media Canada & Eat It Up Media

Media Planner(s)/Buyer(s): Horizon Media: Jennifer Bidwell, Tim Harris, Sam Cardwell, Sam Duncan

SharkNinja: Nick Cedar, Ola Machnowski, Arpita Gupta, Jennifer Robert, Pascale Desjardins, Jessica Dojczewski, Sally Wong, Cayla Leung & Lisa Liu

8. Large Format Static Billboard

WINNER: Campaign: Rona - COOP - SICO

Companies: Cossette Media, billups, & Various Vendors

Media Planner(s) / Buyer(s): Marc-Antoine Lavallée, Christophe Remillard & Anastasia Matuk, Cossette, Paco Garcia, billups

2nd Place:

Campaign: Clutch - Construction takes forever, selling your car shouldn’t.

Companies: True Media & Branded Cities

Media Planner(s)/Buyer(s): Marty Vapsva, True Media

3rd: Place

Campaign: Sapporo - The Katana

Companies: Mekanism, billups & Astral , Ace Burton Media

Media Planner(s)/Buyer(s): Courtney Rimar and Alexandra Martin, Mekanism

Stas Gryshchuk, Shahin Ejtehadi, billups

4th Place:

Campaign: QFIC (Quebec Forest Industry Council) - Wood is more than just wood

Companies: Cossette, billups & PATTISON Outdoor

Media Planner(s)/Buyer(s): Amélie Lemieux and Anaid Guerrero Jimenez, Cossette

Leslie Langlet & Gabriel Ohayon, billups

5th Place:

Campaign: Converse - DEAR KAYTRA / LOVE, CHUCK

Companies: Agency: Les Squeak, Vendors: Kadence World + Astral

Media Planner(s)/Buyer(s): Darra Naiman, Les Squeak

WINNER: Campaign: Rona - COOP - SICO

Companies: Cossette Media, billups, & Various Vendors

Media Planner(s) / Buyer(s): Marc-Antoine Lavallée, Christophe Remillard & Anastasia Matuk, Cossette, Paco Garcia, billups

2nd Place:

Campaign: Clutch - Construction takes forever, selling your car shouldn’t.

Companies: True Media & Branded Cities

Media Planner(s)/Buyer(s): Marty Vapsva, True Media

3rd: Place

Campaign: Sapporo - The Katana

Companies: Mekanism, billups & Astral , Ace Burton Media

Media Planner(s)/Buyer(s): Courtney Rimar and Alexandra Martin, Mekanism

Stas Gryshchuk, Shahin Ejtehadi, billups

4th Place:

Campaign: QFIC (Quebec Forest Industry Council) - Wood is more than just wood

Companies: Cossette, billups & PATTISON Outdoor

Media Planner(s)/Buyer(s): Amélie Lemieux and Anaid Guerrero Jimenez, Cossette

Leslie Langlet & Gabriel Ohayon, billups

5th Place:

Campaign: Converse - DEAR KAYTRA / LOVE, CHUCK

Companies: Agency: Les Squeak, Vendors: Kadence World + Astral

Media Planner(s)/Buyer(s): Darra Naiman, Les Squeak

9. Large Format Digital Billboard (Non-3D)

WINNER: IKEA - Actually, It’s IKEA

Carat, billups & Branded Cities

Media Planner(s) / Buyer(s):

Edward Barnes, Carat

Josie Chung, billups

2nd Place:

Campaign: IKEA “U Up”

Companies: Carat, billups & Rogers

Media Planner(s)/Buyer(s): Edward Barnes & Joanne Luk, Carat

Josie Chung, billups

3rd Place:

Campaign: Canadian Tire - FY25 Garage Fall

Companies: Touché, Talon OOH Canada & Branded Cities

Media Planner(s)/Buyer(s): Aishani Roy & Claire Guo, Touché

Meera Lad & Danielle Rolfe, Talon OOH Canada

4th Place:

Campaign: Garnier UV Brightening Daily Cream

Companies: WPP Media & Branded Cities

Media Planner(s)/Buyer(s): Sherri Parks, WPP Media

5th Place:

Campaign: SharkNinja - Shark Glam ‘When Air is Not Enough’

Companies: Horizon Media & Branded Cities

Media Planner(s)/Buyer(s): Evelyn Harrison, Horizon Media

WINNER: IKEA - Actually, It’s IKEA

Carat, billups & Branded Cities

Media Planner(s) / Buyer(s):

Edward Barnes, Carat

Josie Chung, billups

2nd Place:

Campaign: IKEA “U Up”

Companies: Carat, billups & Rogers

Media Planner(s)/Buyer(s): Edward Barnes & Joanne Luk, Carat

Josie Chung, billups

3rd Place:

Campaign: Canadian Tire - FY25 Garage Fall

Companies: Touché, Talon OOH Canada & Branded Cities

Media Planner(s)/Buyer(s): Aishani Roy & Claire Guo, Touché

Meera Lad & Danielle Rolfe, Talon OOH Canada

4th Place:

Campaign: Garnier UV Brightening Daily Cream

Companies: WPP Media & Branded Cities

Media Planner(s)/Buyer(s): Sherri Parks, WPP Media

5th Place:

Campaign: SharkNinja - Shark Glam ‘When Air is Not Enough’

Companies: Horizon Media & Branded Cities

Media Planner(s)/Buyer(s): Evelyn Harrison, Horizon Media

10. Large Format Digital Billboard 3D/Forced Perspective/Anamorphic

WINNER: Calgary Stampede - 2025 Calgary Stampede

Vovia (Media), C & B Advertising (Creative), & PATTISON Outdoor

Media Planner(s) / Buyer(s):

Stacey McIntyre, Vovia

2nd Place:

Campaign: Edo Japan - Meal of your dreams

Companies: Vovia (media), Donernorth (creative) & PATTISON Outdoor

Media Planner(s)/Buyer(s): Sarah Cullen, Vovia

3rd Place:

Campaign: Dove - Dove Hair Repair Line (Dove Dream)

Companies: Initiative Media Canada & Branded Cities

Media Planner(s)/Buyer(s): Omaima Mogdadi, Mona Villasenor, Debbie Medeiros, Megan Jewer, Nicole Greenhow, Initiative Media Canada

4th Place:

Campaign: Red Bull - FY25 Summer Edition

Companies: PHD, Talon OOH Canada & Branded Cities

Media Planner(s)/Buyer(s):

Sarah Rahn & Elisa DiNardo, PHD Media

Lauren Eckert & Kayla Landen, Talon OOH Canada

5th Place:

Campaign: Cineplex -Granville REC Room

Companies: PHD, Talon OOH Canada & Astral

Media Planner(s)/Buyer(s):

Caitlin Caplan & Warren Ravinsky, PHD Media

Ari Palou, Talon OOH Canada

WINNER: Calgary Stampede - 2025 Calgary Stampede

Vovia (Media), C & B Advertising (Creative), & PATTISON Outdoor

Media Planner(s) / Buyer(s):

Stacey McIntyre, Vovia

2nd Place:

Campaign: Edo Japan - Meal of your dreams

Companies: Vovia (media), Donernorth (creative) & PATTISON Outdoor

Media Planner(s)/Buyer(s): Sarah Cullen, Vovia

3rd Place:

Campaign: Dove - Dove Hair Repair Line (Dove Dream)

Companies: Initiative Media Canada & Branded Cities

Media Planner(s)/Buyer(s): Omaima Mogdadi, Mona Villasenor, Debbie Medeiros, Megan Jewer, Nicole Greenhow, Initiative Media Canada

4th Place:

Campaign: Red Bull - FY25 Summer Edition

Companies: PHD, Talon OOH Canada & Branded Cities

Media Planner(s)/Buyer(s):

Sarah Rahn & Elisa DiNardo, PHD Media

Lauren Eckert & Kayla Landen, Talon OOH Canada

5th Place:

Campaign: Cineplex -Granville REC Room

Companies: PHD, Talon OOH Canada & Astral

Media Planner(s)/Buyer(s):

Caitlin Caplan & Warren Ravinsky, PHD Media

Ari Palou, Talon OOH Canada

11. Multi-Format

WINNER: Campaign: Molson - Heineken F1

Companies: billups & Astral

Media Planner(s) / Buyer(s):

Atakan Demir & Ryan Lounds, billups

Shivali Patel, Spoorthi Srinivasa, Sasha Lopez Romano,

Michaela Knorr & Jose Casillas Rosas, Molson Coors Beverage Company/Heineken

Maddie Matson, Stephanie Lohale, Latrell O Neal, Sara Myers, Michelle Krawczyk & Ilaria Ragno, Publicis Canada; 3Rock: Creative Development

2nd Place:

Campaign: Canadian Tire - Moving Day

Companies: Touché, Talon OOH Canada, Publicis NA, Quebecor Out-of-Home & Grassroots Advertising

Media Planner(s)/Buyer(s):

Aishani Roy, Michelle Mitchell, Chinenye Iwunze, Touché Media

Meera Lad, Danielle Rolfe, Talon OOH Canada

Kelly Taylor, Publicis NA

3rd Place:

Campaign: Government of BC – Healthcare Workers Recruitment Campaign

Companies: iProspect, billups

Media Planner(s)/Buyer(s):

Caroline Umeokeoma, Stephanie Tagami, iProspect

Andrea Amaya, Nicole Drutz, billups; billups USA: Morgan Coon,

4th Place:

Campaign: Molson Coors Beverage Company - Molson Madri OOH 2025

Companies: Media Experts & PATTISON Outdoor

Media Planner(s)/Buyer(s): Atakan Demir & Ryan Lounds, billups

5th Place:

Campaign: DAB Canada OOH Launch

Companies: DAB ( Radeberger Gruppe KG / Dortmunder Actien-Brauerei (DAB)), OMD & Talon OOH Canada

Media Planner(s)/Buyer(s):

Natasha Cappelli & Ashi Choudhary, OMD Canada

Jennifer Yu, Talon OOH Canada

WINNER: Campaign: Molson - Heineken F1

Companies: billups & Astral

Media Planner(s) / Buyer(s):

Atakan Demir & Ryan Lounds, billups

Shivali Patel, Spoorthi Srinivasa, Sasha Lopez Romano,

Michaela Knorr & Jose Casillas Rosas, Molson Coors Beverage Company/Heineken

Maddie Matson, Stephanie Lohale, Latrell O Neal, Sara Myers, Michelle Krawczyk & Ilaria Ragno, Publicis Canada; 3Rock: Creative Development

2nd Place:

Campaign: Canadian Tire - Moving Day

Companies: Touché, Talon OOH Canada, Publicis NA, Quebecor Out-of-Home & Grassroots Advertising

Media Planner(s)/Buyer(s):

Aishani Roy, Michelle Mitchell, Chinenye Iwunze, Touché Media

Meera Lad, Danielle Rolfe, Talon OOH Canada

Kelly Taylor, Publicis NA

3rd Place:

Campaign: Government of BC – Healthcare Workers Recruitment Campaign

Companies: iProspect, billups

Media Planner(s)/Buyer(s):

Caroline Umeokeoma, Stephanie Tagami, iProspect

Andrea Amaya, Nicole Drutz, billups; billups USA: Morgan Coon,

4th Place:

Campaign: Molson Coors Beverage Company - Molson Madri OOH 2025

Companies: Media Experts & PATTISON Outdoor

Media Planner(s)/Buyer(s): Atakan Demir & Ryan Lounds, billups

5th Place:

Campaign: DAB Canada OOH Launch

Companies: DAB ( Radeberger Gruppe KG / Dortmunder Actien-Brauerei (DAB)), OMD & Talon OOH Canada

Media Planner(s)/Buyer(s):

Natasha Cappelli & Ashi Choudhary, OMD Canada

Jennifer Yu, Talon OOH Canada

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