Sotero’s relationship with AdClub spans more than a decade. His journey began in 2009 while at Humber College, helping distribute agency invites for OOH Day—long before board roles and committee titles. What started as volunteering quickly turned into a lasting commitment to the AdClub community. Over the years, Sotero has remained deeply involved, attending and volunteering at numerous AdClub events and contributing to key initiatives. He has served on the Summer Party and Holiday Party Planning Committees since 2017, became Holiday Party Chair in 2019, and later took on roles as Partnership Director before stepping into his current position as Vice President. Professionally, Sotero is the Co-Founder and Head of Business Development at Coastal Digital Group, a digital creative advertising agency he launched in 2017 with his partner, Brendan Clark. Recognizing a growing demand for scalable, custom digital creative, they also developed Neptune, a proprietary creative management platform and ad server. With a strong entrepreneurial mindset and a deep understanding of the advertising and media landscape, Sotero brings valuable perspective to AdClub’s leadership as it continues to evolve and support the next generation of industry professionals. Outside of work, Sotero enjoys cooking international dishes and spontaneous dance-offs with his two daughters.