Sotero’s first affiliation with AdClub was back in 2010 where he volunteered for an OOH Day event and thoroughly enjoyed the networking aspect that AdClub provides. Since then, he has attended and volunteered for many Ad Club events and has participated in Ad Club’s basketball and volleyball teams in the past. Sotero has been on both the Summer Party and Holiday Party Planning Committees since 2017 and became the official Holiday Party Chair in 2019. After years of experience in digital media planning and sales, Sotero is now Co-Founder and Head of Business Development of Coastal Digital Group – a Digital Creative Ad Agency that he launched with his partner, Brendan Clark, back in 2017. After seeing the demand for custom digital creative, he and his partner created their own Ad Tech called Neptune – which is a Creative Management Platform and Ad Server. In his spare time, he enjoys dance-offs with his two daughters and cooking all sorts of international dishes for his wife.